How to Promote Your Small Business
Trying to get your small business off the ground? Check out the information below for tips on how to promote your business and set yourself on the path to success!
Develop a consistent brand identity.
Work with a marketing company or graphic designer to create a logo that people will learn to recognize and associate with your business. You’ll also want to create business cards and letterhead that include your logo and follow your brand guidelines. The more exposure people have to your name and logo, the easier it will be for them to remember your company whenever they’re in need of the particular product or service you provide.
Give people a taste of what you do.
If your company creates products, be sure to always have samples on hand so you can show them to prospective clients. If your company provides a service, on the other hand, create a video or brochure to demonstrate what you do. It’s also a good idea to provide prospects with a list of testimonials from satisfied clients to help lend credibility to your claims. Finally, you should consider offering free, no-obligation consultations to anyone interested in doing business with you. While the consultations may take up some of your time, the potential rewards could pay off in a big way.
Embrace social media.
Creating a company website is a given, but it’s also important to create company profile pages on sites such as Facebook, LinkedIn and Twitter. The benefit of these sites is that they’re free to use, and they provide an easy way for you to connect with your target market. Use contests or giveaways to encourage people to “like” or “follow” you on these sites. Anything you can do to generate a buzz and lead people to information about your company will be a big boost for business.
Make your connections count.
While marketing is becoming increasingly high-tech, there’s still no better way to promote your business than through good old-fashioned networking. Attend industry meetings or speak with members of your community’s Chamber of Commerce or Rotary Club. Of course, be sure to also tell your friends and family members about your new business so they can help spread the word!